What are landing pages, and why should you care? Landing pages are a one-page website that is designed to capture leads from people who have been directed to it from another source.
They typically include a form or offer for the visitor to fill out in order to get more information about your company or product.
In this blog post, I will discuss 15 tips for crafting better landing pages that will help increase conversion rates and generate more revenue for your business.
Table of Contents
Tip #01: Keep It Simple
Don't over-complicate your landing page by adding too many elements or graphics.
The simpler it is, the easier it will be for visitors to understand what you're offering and how they can take advantage of it.
By having a simple landing page, you will have better conversion rates because customers won't get distracted by unnecessary information and will be more focus to fill out your optin form or make a purchase.
Tip #02: Use a Clear Headline
Your headline should be clear and concise, and accurately reflect the offer on the landing page. Avoid using vague or misleading headlines that could confuse or mislead visitors.
Some elements of a good headline include:
- Using a number (e.g., "5 Ways to ____")
- Being specific about what you're offering (e.g., "The Ultimate Guide to ____")
- Using strong verbs (e.g., "Get Started with ____ Today")
- Including a benefit for the reader (e.g., "Learn How to ____ in Just 10 Minutes")
Tip #03: Make Use of Subheadings
Breaking up your content with subheadings makes it easier to read and understand, and helps highlight the most important points you want to get across.
Sub-headings also help to structure your content in a way that is easy for visitors to scan.
Some benefits of using subheadings include:
- They help clarify the main points you're trying to make: By breaking up your text and using clear subheadings, you make it easier for readers to follow along and understand the main points of your argument.
- They break up your content into manageable chunks: When your content is long and dense, it can be difficult for readers to get through it all. Breaking it up into smaller chunks makes it easier to digest.
- They can emphasize important points or features: If there is a particular point or feature you want to highlight on your landing page, using a subheading can be an effective way to do so.
Tip #04: Use Eye-Catching Graphics
A well-placed graphic can help capture attention and draw visitors further down the page.
However, be sure not to go overboard - too many graphics can clutter the page and distract from your message.
Choose graphics that are relevant to your offer, and that will help communicate it effectively.
Avoid using cheesy or overused stock photos - people are more likely to trust images that are original and specific to your business.
To create professional looking graphics, you can use graphic design services like Canva.
Tip #5: Optimize for SEO
Make sure that your landing page is properly optimized for search engines, so that you can attract more visitors from Google and other search engines.Some tips for optimizing your landing page include:
-Including relevant keywords in your title tag and meta description
-Using clear and concise titles and descriptions
-Making use of H tags to highlight important headings
-Linking to additional pages on your website from within the content of your landing page
Tip #06: Write a Clear and Engaging Introduction
Your introduction is the first thing that readers will see, so it's important to make a good first impression.
Use an engaging opening sentence or paragraph to capture their attention and draw them further into the content.
Your introduction should also include some basic information about what the page is about, and what visitors can expect to find on it.
Tip #07: Use a Clear Call to Action Button
The button on your landing page should be clear and easy to see, and it should stand out from the surrounding text.
Use action-oriented language that tells visitors what will happen when they click the button.
The most common call to action used on landing pages is "Download Now," but you can also use phrases like "Start My Free Trial" or "Subscribe Today."
Tip #08: Include Testimonials or Reviews
Including testimonials or reviews from happy customers can help persuade undecided visitors to become leads.
Make sure the testimonials are believable and include specific details about how your product or service has helped them.
If you don't have any customer testimonials, you can also use quotes from experts in your field.
Tip #09: Use Video
Video content is a great way to keep your visitors engaged and interested.
It's also an easy way for you to demonstrate the functionality of your product or service without having to go into detail with text.
Video can be particularly effective if it includes interviews, demonstrations, or tutorials that walk viewers through specific steps they need to take.
Tip #10: Keep Your Form Short and Sweet
The fewer fields you ask visitors to fill out on your landing page form, the more likely they are to do it.
Try to stick to just the essentials - name, email address, and telephone number are usually enough.
If you do need to ask for more information, make sure the form is easy to navigate and that all of the fields are clearly labelled.
Tip #11: Use a Sense of Urgency
Adding a sense of urgency to your landing page can be an effective way to increase conversion rates.
For example, you could use wording like "Only Available for the Next 24 Hours" or "Offer Ends Soon."
You can also use countdown timers to create a sense of urgency, or offer a special discount for people who sign up in the next few minutes.
Tip #12: Make it Easy to Share
Include social media sharing buttons on your landing page so that visitors can easily share it with their friends and followers.
This can help increase exposure for your landing page and attract more leads.
Make sure the buttons are easy to find and use clear, action-oriented language like "Share Now" or "Tweet this."
Tip #13: Use a Responsive Design
A responsive design will ensure that your landing page looks good no matter what device it's being viewed on. This is important, especially if you're targeting mobile users.
Make sure your landing page layout adapts to the screen size of the device it's being viewed on, and use large fonts and easy-to-read text for mobile devices.
Tip #14: Test Different Landing Pages to Find the Best One for Your Business
It's a good idea to test different landing page layouts before choosing one design over another.
This will help you determine which layout is most effective for converting visitors into leads.
You can use A/B testing to compare different landing pages against each other, or you can test different elements of your current layout to see which ones produce the best results.
A great tool for testing landing pages is the ClickMagick tracking software. This tool allows you to test different landing page variations and measure conversions from each of them.
Tip #15: Use a Landing Page Builder to Help You Create Your Pages
A landing page builder can help make the process of creating landing pages easier and faster.
There are many different landing page builders available, so be sure to choose one that fits your needs and preferences.
Some of the most popular landing page builders available in the market right now is Optimize Press (which I personally use), Pitch Magic, Funnel Mates and GetResponse, which is mainly an email marketing service but it also offers free landing page builder for its subscribers.
Landing page builders typically allow you to create pages without having to know HTML or CSS, and some of them even include templates that you can use to get started.
To wrap it up....
A landing page is the first impression your potential customers will have of you and your business.
Be sure to take these 15 landing page tips into account when designing your landing pages so that they are as effective as possible in converting visitors into leads and sales.
Don't forget: a landing page builder can help make this process easier, too.