Sometimes, it feels like getting targeted traffic to your website is impossible. It can be frustrating how much time you have already put into marketing your website and how little revenue it has generated in return.
But how do you get free traffic? Here are 8 ways to get targeted visitors for your site without having to spend a dime!
1. Optimize your website copy
If the keywords in your content and on your site match what people are searching for, they will find you.
Optimize your website copy to include these keywords, and make sure they are included in the titles and metatags of your pages as well.
Google AdWords Keyword Tool is a great way to find out what people are searching for related to your business. It also provides information on how many searches are conducted each month for particular keywords.
You can also use Google Trends to find out which topics are popular right now and incorporate those into your content.
In addition, make sure your website is easy to navigate!
People will leave if it’s difficult to find the information they need. Use clear headings and concise paragraphs, and place links where appropriate.
Your website should be designed with the user in mind, not you.
Recommended tool: Long Tail Pro Keyword Research Tool
2. Create a guest blog post series on an influencer's website
Ask an influential person or company if they would like some contributed posts from you. If they agree, offer a series of blog posts that are relevant to their audience. This is a great way to get in front of a new audience and introduce them to your website.
In order for this method to be successful, you’ll need to produce high-quality content that is interesting and useful to the reader. And don’t forget to include links back to your website!
You can also use this technique as a way to build relationships with other bloggers and influencers in your industry.
Guest blogging can be extremely beneficial both for you and the blog owner. When done correctly, guest blogging can result in increased web traffic, better search engine rankings, more subscribers and social media followers, and even joint ventures.
Recommended tool: Upreachr - Find, reach and close deals with influencers
3. Submit your website to online directories
Sites like Yellow Pages will list local businesses' information for free. In order to get the most benefit from this type of marketing, make sure you list your website and all its pertinent information, such as contact info, address, and hours of operation.
You can also submit your site to relevant online directories that are specific to your industry or niche. This is a great way to get links back to your site and increase traffic.
Be sure to check out the guidelines for each directory before submitting so that you know what they are looking for. And keep in mind that it may take some time for your site to be approved and appear on the directory pages.
Directory submissions can be a great way to get targeted traffic if done correctly.
Recommended tool: Magic Submitter
4. Start trading links with relevant websites
Exchanging links with other related websites can help you both drive traffic and rank higher in search engines.
To get started, find websites in your industry or niche that have a similar audience to yours and reach out to them. Let them know about your website and offer to trade links with them.
Be sure to only exchange links with high-quality websites that have good content and are relevant to your business. And always follow the link submission guidelines for each site.
Recommended tool: Backlink Beast
5. Utilize social media platforms
Create a Twitter account, Facebook page, and LinkedIn profile for your business and make sure to populate them regularly.
Social media platforms like Facebook and Twitter are a great way to get targeted traffic and build relationships with potential customers.
Be sure your profiles include all the relevant information about your business, such as contact info, address, website link, etc. You can also use these profiles for contests or giveaways to increase engagement with your audience.
Facebook is especially popular among businesses because it has over one billion users.
Utilizing social media networks can be extremely beneficial in building brand awareness and getting targeted traffic from interested prospects. But make sure you only post high-quality content on each network so that you don’t alienate readers or hurt search engine rankings in any way.
Recommended tool: Link Collider
6. Use email marketing
A great way to get more targeted traffic is by using email marketing. The key here is to stay in touch with your subscribers and have engaging content.
Email marketing can be an extremely effective way to drive targeted traffic to your website. But it’s important that you keep in touch with subscribers and offer them valuable content about topics they care about.
If done correctly, email marketing is a great way to build customer loyalty and get more customers interested in what you have to say or sell.
Make sure you only send high-quality emails that are relevant to the interests of your audience if this method is right for your business. And always include links back to your site so readers know where they should go next for additional information.
This method requires a lot of diligence on part of the business owner, but will pay off big time if executed properly.
Recommended tool: GetResponse
7. Create a press release
Press releases are a great way to get free traffic. If you have something newsworthy, whether it’s an award your business has won or the launch of new services, create and distribute a press release through PRWeb.
Keep in mind that press releases require some investment up front but may pay off big time down the road by increasing targeted traffic over time as well as brand awareness amongst potential customers who read about what you have to offer.
8. Post to online forums
Join relevant forums or create your own and post topics that relate to your business. For example, if you own a hair salon in Chicago, join the “Chicago Hair Salons” forum and post topics about hair care or your business. If done correctly, joining relevant forums for your target audience is an excellent way to get targeted traffic.
Forums are great places to connect with potential customers that have similar interests as you do. Joining related online communities can give users more insight into what it takes to be successful within their industry of choice. And posting interesting threads on these platforms will help increase awareness of your brand while driving targeted visitors back to your site for additional information.
Keep in mind though that this method requires some research beforehand since not all online forums are created equally. Be sure you only join high-quality forums that are relevant to your target audience.
Thanks for reading! I hope you found this blog post useful. Remember, there are many ways to get free traffic and the more creative your strategy is, the better chance you have of succeeding on a shoestring budget. If you want some help getting started with how to implement these strategies in your business or if you’d like access to my free traffic course that can show you step-by-step what it takes to rank higher online.