Are you having a shiny object syndrome?
If the shiny object syndrome has been getting you down, it's time to take control.
The Internet is full of shiny objects and new internet marketers are always tempted to chase after them.
But if you don't take care of your shiny object syndrome, then you'll never be able to build a sustainable online business that will grow with the times.
In this blog post, I am going to talk about how to avoid shiny object syndrome so that you can follow one strategy and see success.
Table of Contents
What is the shiny object syndrome?
The shiny object syndrome is a condition that affects many people in today's society.
It is characterized by the tendency to be constantly drawn to new and shiny things, often at the expense of ignoring older and more important commitments.
People who suffer from this syndrome are always looking for the next big thing, and they are never satisfied with what they have.
They are always chasing after some new goal or dream, and they rarely take the time to enjoy the present moment.
This syndrome can be very damaging to personal relationships and professional goals.
People who suffer from it often have trouble committing to anything, because they are always looking for something better.
As a result, they tend to miss out on opportunities and wind up achieving less than they otherwise would have.
The shiny object syndrome in internet marketing
The shiny object syndrome is also a real thing in the internet marketing scene.
It's when you become so obsessed with the new shiny object, whether it is a new software or course, that you forget about the old one.
You switch your focus from the thing that is working, or you are still learning, to the thing that you consider shiny and new.
This can be dangerous in internet marketing because it can lead to burnout.
When you focus on too many things at once, you spread yourself too thin and don't give any of them the attention they deserve.
This can lead to poor results and eventually cause you to give up on all of your projects.
The key to avoiding this syndrome is to focus on one project at a time.
Give it your undivided attention until it's complete, then move on to next one.
Don't get distracted by shiny objects, or you'll waste your money, time and energy.
Examples of shiny objects in internet marketing
The above graphic is an example of a typical sales letter of the "shiny object" in the internet marketing scene.
The product above is just one example but there are countless shiny objects in internet marketing. Here are a few of their typical characteristics:
- The next big thing that's going to make you rich quick: There is little to no chance of getting rich quick.
If someone truly knew a way to do so, they would be the first to invest and not try and sell it as secret or one in a lifetime opportunity.
Fake promises are nothing more than an easy way for scams to get your money!
- A new way to drive traffic that doesn't involve any work on your part: Most online businesses require a lot of time and investment before they see any serious traffic.
Achieving success for your business in the online world does not come easy. This is the reality.
- A tool or software that will do all the work for you: Internet marketers need to constantly embrace new ways of thinking and generate ideas.
You often have to be creative and think outside the box. There is no magic bullet or software that can do this for you, you have to put in the hard work yourself.
- Getting instant results with no effort required on your part: Building an online business is a slow and sure process that requires patience, commitment and quality work.
In other words, an online business takes time to grow, just like anything else worth doing.
The myth of "instant" success is peddled by shady marketers looking for someone desperate enough to believe it might be true.
These are all examples of shiny objects, and if you're not careful, they can suck you in and keep you from achieving real success online.
Shiny objects are shiny in the sense that they look shiny and attractive, but when you get close enough to really see them for what they are, it's clear that there is nothing shiny about these shiny objects.
How to avoid the shiny object syndrom as an internet marketer
Tip #1: Set goals and focus on them
You should prioritize goals that you will be working on for the next few weeks or months, and then work on them in order of how important they are, starting with the most important ones.
Remember to avoid procrastination by tackling the more difficult goals first.
Breaking your goals into smaller tasks will also help you to achieve them more efficiently.
Make a plan of action and put it into writing, setting specific deadlines for each task. This will keep you accountable and on track.
The most important thing is to remain motivated and focused on your goals, which can be difficult at times.
But if you stay organized and committed, you should have no problem reaching your set targets.
Tips #2: Know the "why" in your online business
You should understand why your business was created before making a decision. You should know what purpose the existence of your company has.
Do you think that the new marketing platform will help you to meet your goals?
If it can, then you need to know if you have enough resources and time available to invest in the new marketing platform.
Ask yourself if you have enough human resources and money to risk on the new thing.
Tip #3: Be persistent and consistent
Being desperate and always be looking for a quick fix or a way to make a lot of money immediately is the worst place to be as an internet marketer.
This will only cause you to look for get rich quick schemes and not see your goals clearly.
Again, when you have a clear goal, you'll know exactly what to do without all of the distractions that lead you away from it.
Having persistence is one thing but you also need consistency.
If you're not consistently taking action on a particular task or project, then you are not going anywhere.
As they say "practice makes perfect."
If you keep doing something, then you'll have more chances of succeeding but if you're not seeing any results after a long time, then maybe it's time to change something up.
Maybe your approach is wrong or the task itself is too difficult for you at the moment.
That's why it's also important to be flexible and always willing to learn new things.
Tips #4: Learn to say "no" to distractions
The next tip I want to share with you is to learn the power of saying "no" to any new shiny objects that come your way.
Whenever you're being bombarded by different tools, you should know when to say yes and when to just say no.
This will allow you to stay on course, not get distracted, and give a hundred percent focus into whatever goal or goals you have.
To wrap it up....
It’s easy to get distracted by all the shiny object syndrome out there.
But if you want your online business to thrive, it is important that you stay focused on what matters most for your company and customers.
The GoalsOnTrack app will help you do this through a process of goal setting and tracking progress in real-time.
Download the app today and never worry about losing sight of where you are headed again! What will be your next step after reading this blog post?